The focus of the conference this year was to highlight regenerative technological systems and how we might embody more natural systems into our practices. With this in mind, I created a motion-led texture lab - housing generative organic matter, which acted as a library to be utilised across the entire identity - spanning physical and digital.

Additionally taking inspiration from circularity in nature, the identity houses a butterfly bug motif 🦋 which appears throughout, sometimes seen in a circular thorn.

The identity tows the line between digital and natural - femininity and technology: pink, flowers, and bubbles play a part in the intentionality of the ‘soft’-femme-tech aesthetic, which mirrors SOFTERS conversations that question the usual hard, masculine and minimal design tropes that we see within the tech industry.